Novak Djokovic attended a charitable fundraising event for his foundation at the 565 Broome Soho in New York on Monday.
During the event, Novak signed a tennis racquet (that he used in Cincinnati final against Roger Federer) and his limited edition Seiko watches that will be auctioned off at Christie’s ‘Falling for Time’ online sale from September 6th until the 20th. All the proceeds will be directed to Novak’s foundation.
The Novak Djokovic Foundation, founded in 2007, focuses on early childhood education in Serbia.
Explaining his foundation’s work, Novak said: “We have faced the data that was presented to us by UNICEF — which was a little bit frightening – that over 50 percent of children in Serbia did not attend any preschool programs or institutions. We did a lot of research about it and how important it is to focus on early child development. And we have in the process became parents, as well, to two wonderful children. So we have been going through this importance of early child development with them and we see the results first hand.”
“It’s a holistic approach. Both my wife and I have [this approach], which integrates the physical, emotional, mental and spiritual development of a human being, of a child.”
“I grew up in a war-torn country in very difficult circumstances. People were waiting in line for bread and milk and stuff like that, a lot of things that have made me personally more appreciative of the value of life and what life has to offer.”
“So I try to be always aware of that, and remind myself and be firm on the ground with both feet. [I try to] understand that life for what I see it and what I experience it is not really necessarily [the same] for everyone around the world – actually the majority is struggling. So that’s the most basic and fundamental principle of why I always have the need to try to help in every possible way, personally, and also through the foundation.”
On Sunday afternoon, Novak defeated Rogee Federer in Cincinnati final to become only the first man on the planet to win all the nine Masters 1000 titles.
Reflecting on this incredible achievement, Novak said: “I don’t like to praise myself, I leave that to others but I am definitely, very, very proud of this achievement. It is very special, because of the fact that you make history of the sport that I truly love, and you leave the legacy behind and you inspire other tennis players.”
“In the last two years I had a difficult time with injury and being absent from the tour for six months and having a surgery and having a post-surgery and recovery, and struggled with the results on the court, wasn’t able to find my game.
“Then in the last couple of months, everything seemed to click and fall into place, and you know, managed to make the strongest possible comeback, in the biggest possible tennis stage, which was Wimbledon, and winning a title there. And then obviously coming into the hard court season with confidence and feeling better about myself on the court and then, of course, crowning all the achievements with Cincinnati title the only one I was missing.